About Me
what Do I Offer?
Darrell provides decades of grocery retail and producer experience to provide guidance and tailored support to businesses and individuals in the fresh food industry, enabling them to streamline operations, develop innovative products and programs, and drive sustainable business growth.
Meet The Founder
Darrell Vannoy
Darrell founded Food Merchant Consulting following a successful 16-year tenure leading the product merchandising and procurement teams at two of Seattle’s prominent independent natural and specialty grocers, PCC Community Markets and Metropolitan Market. Prior to that, he served as Vice-President of Marketing and National Sales for Heinemann’s Bakery and was the U.S. Sales Director for ACE Bakery. Darrell commenced his career in restaurants and secured his first grocery retail corporate position at Larry’s Markets as special projects coordinator, where he focused on fresh food product and program innovation. He subsequently transitioned to Meijer, holding the same position before being promoted to Senior Buyer for Deli, Bakery, and Foodservice.
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Darrell upholds these principles:
- Utilizing the highest quality natural, organic, and sustainable ingredients.
- Valuing people and their time as the companies greatest resource.
- Ensuring consistency in delivering to brand expectations.
- Recognizing that skilled labor can perform tasks more cost effectively.
- Actively listening to and then assisting you in the realization of your vision and go-to-market strategy.
”Darrell Vannoy demonstrated exceptional leadership during his tenure with the Merchandising Team at Metropolitan Market. He has a proven track record in driving sales, combined with a passion for sourcing the highest quality foods and ingredients. Darrell and his team were accountable for managing all products, vendor, broker, and manufacturer relationships, as well as overseeing our private label initiative, product merchandising and procurement efforts. His dedication to Metropolitan Market’s strategy of providing a superior shopping experience through best-in-class product promotions, distinctive food offerings, and exemplary customer service resulted in numerous notable achievements. These accomplishments underscore his ability to enhance sales and drive innovation. I am confident that Darrell can leverage his extensive expertise in product and program development to support food manufacturers or food retailers in achieving significant business growth.”
Terry Halverson
–Founder Metropolitan Market –
Transform your Food Business Today
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