Portfolio
Transform your Food Business with Proven Strategies
Food Merchant Consulting is committed to empowering fresh food producers and forward-thinking retailers to succeed by providing innovative solutions backed by decades of industry expertise.
Driving Sales Excellence for Fresh Food Producers and Retailers
Explore my standout projects that illustrate innovative solutions, seasoned expertise, and measurable success.
Creating a Signature Product Offering
Metropolitan Market’s iconic product, “The Cookie”
Led the team that developed and brought to market this highly successful product. This decadent treat is packed with rich Belgian chocolate and toasted English walnuts, baked fresh in-house and served warm. It quickly became a beloved Seattle favorite and a must-try signature item.
Breakthrough Sales Strategy
Increasing Shopper Basket size
Designed and implemented a direct mail campaign paired with a loyalty program highlighting FREE or BOGO fresh food offers, significantly enhancing member and shopper engagement, driving sales growth, and increasing shopping frequency.
Transformative Program Development
Private Label Initiative
Developed and executed a private label strategy, leading the team in creating, launching, and marketing these exceptional products. This initiative significantly expanded the categories represented, driving substantial growth in sales and gross profits.
I travel internationally to source high-quality foods, learn the best practices for merchandising techniques, and discover new innovative products and services. The photos are from my recent trips to Paris, France, and Florence, Italy, as part of our mission to find exceptional food.
